Lonely City is an independent clothing label established in 2018 by two best friends from Adelaide, Australia. A year or so in, the boys had too much on their plate and put the brand on an indefinite hiatus. In 2021, one half of the duo, Alexander, quit his job and decided to give Lonely City the comeback tour it deserved.

Lonely City started as a passion project. An outlet for creativity. But over the years, it has become more than that. It’s still a place for creativity and experimentation, but with a bigger purpose. To think about the environment and social impact of the fashion industry is something we should all strive to improve upon. 

We might not be perfect, but we aim for better things. 
And have a good time along the way.